Partnerships. Driven by passion
For many years, ENEOS technology has been deeply rooted in motorsports. From Dakar Rally to F1, from Super GT to MotoGP, high speed and peak performance have always been the ultimate requirements. As a supplier of OEM factory lubricants, ENEOS has always been committed to providing its customers with OEM performance in every ENEOS product.
Furthermore, ENEOS has always built partnerships with several racing teams to promote the ENEOS brand and technology worldwide. Today ENEOS is a premium motor oil with not only OEM reputation and a leading brand, but with a top-quality motorsport pedigree that includes being the passionate official sponsor of Monster Yamaha Racing Team in MotoGP and proudly partnering award-winning #12 Maverick Viñales and 9-time World Champion #46 Valentino Rossi. The latter, one of the most winning riders of all times, is the shining star among the ENEOS ambassadors.
Since 2018, though, the company marked a first step into sponsorships of traditional team sports in Europe, with ENEOS becoming a global partner with Turkish Airlines EuroLeague Basketball. This partnership started with the 2018/19 basketball season and aims to increase the ENEOS brand awareness in Europe by seeking and engaging with a new customer base. The partnership with EuroLeague stems from a precise strategy: the official importers and distributors of ENEOS products are widespread in most of the countries that are home to the basketball teams involved in the EuroLeague championship. There is no better opportunity than this to bring together drivers and basketball fans. As the most popular and fast-growing sports league in Europe, EuroLeague shares with ENEOS its main ideals: a sterling global reputation, the pursuit of rapid growth, the will to achieve the best performance, a strong passion for excellence.
The same winning strategy has led the company to establish another partnership in the world’s most popular sport: football. Since 2019 ENEOS is the official sponsor of Galatasaray S.K. Istanbul, one of the most successful Turkish football clubs. All of these partnerships have been established under the sign of passion: what drives ENEOS towards the reach of excellence, both in products and in sports.
Passion drives ENEOS towards the reach of excellence, both in products and in sports.